A cheap date alternative. A cord cutter’s inexpensive safety net. A 24 a day Friends network that allows you to fall asleep the comforting sounds Monica, Chandler, and the gang (I totally don’t do that, why do you do that?). Call Netflix whatever you like, it has always been reasonably priced given its expansive content offering.
But now Netflix is potentially looking to change that. That’s right, the streaming giant may be quietly planning a rate hike to its monthly subscription fees.
At least that’s what one might infer given the news from down under that Netflix is currently testing increased rates in Australia. Imagine, you’ve made it through your work week and now you’re ready to hunker down and binge all of the Unbreakable Kimmy Schmidt—including brand new season 3. But you’re not the only one looking to binge come the weekend, and Netflix knows that. That’s why the new trial policy in Australia increases monthly subscription fees for users who sign up for accounts during the weekend.
Australian subscribers are seeing increases of anywhere between AU$1-AU$3 per month depending on their subscription tier. That means that users on a Basic plan will pay AU$9.99 instead of AU$8.99, AU$13.99 instead of AU$11.99 for the Standard plan, AU$17,99 instead of AU$14.99 a month for the Premium plan.
Reactions to this trial pricing change remains to be seen. It is worth noting however, that Netflix has had a history of severe reactions to its price hikes. Could this be Qwikster redux?
Are US subscribers next in line for a subscription fee increase? While Netflix offers original programming and beloved shows that are difficult or downright impossible to see elsewhere, is there a price ceiling for consumers? Weigh in below with the max you would pay to Netflix and chill.
h/t The Street