People have strong opinions on color—in general, and especially the ones they choose to live with and add to their homes. So we find it inherently interesting to see if certain areas prefer one color over another. The people at BEHR recently studied paint sales across the country, and determined each state’s most popular shade. Check them out:
Unsurprisingly, neutrals top the list of the paint company’s top-selling hues in every state across the country (real estate buyers are notoriously afraid of color, unless it’s blue, apparently). To see the more colorful side of homeowner preferences in the U.S., BEHR compared color preferences across individual states using the top-indexing colors from BEHR’s 2016 sales data. The map below shows which color each state’s residents purchased more when compared to the rest of the U.S.
Erika Woelfel, color expert at BEHR, shared the following analysis of the colorful findings:
Washington, Naturalism & Oregon, Conifer Green
“Washington and Oregon residents are bringing nature indoors. This pair of Pacific Northwest states epitomizes outdoor adventure, and with moody greens Naturalism and Conifer Green on their walls, residents’ interiors are reminiscent of the lush landscape.”
District of Columbia, Wild Berry
“Washington D.C.’s hue, Wild Berry, evokes the same sense of excitement as the District’s annual cherry blossom bloom. This deep, vibrant pink is an optimistic choice for walls—symbolizing positivity and passion and infusing energy into a home.”
New York, Linen White
“Home to the Big Apple and studio apartments galore, it’s no surprise that New York favors BEHR’s renter-friendly Linen White. This neutral hue creates a blank canvas for colorful accents, while adding a touch of warmth to a small space.”
See the full infographic of each state’s favorite color below:
What do you think of your state’s top pick? Sound off in the comments.