Big News: Chip & Joanna Gaines Announced a New Line for Target

Big news, Fixer Upper fans: The Gaines have their (bulls)eye on a new way to get into your home. Target just announced today that the duo will be designing a new line for the retailer.

“Celebrate the everyday with Hearth & Hand – created exclusively for Target 
in collaboration with Magnolia, a home and lifestyle brand by Chip & Joanna Gaines,” the announcement on Target’s website reads. “
Built upon our shared commitment to giving back to our communities, these pieces 
reveal the beauty of everyday moments shared with family and friends.”

“We are so excited to announce our partnership with Target, a new collection called Hearth & Hand with Magnolia,” Joanna says in a video on the brand’s landing page. “It’s a beautiful mix of everyday products for tabletop, home decor, giftables.” The video shows scenes from the couple’s hometown of Waco, Texas, and shots of their store, Magnolia Market, but no actual products from the Target line (that we can spot).

There will be a charitable bend to the collection (to which pieces will be added each season); the page also notes that “Magnolia will donate time to help local communities and families in need, as well as provide monetary donations through the Magnolia Foundation to support organizations involved in orphan care, youth development, family housing and community restoration.”

Joanna has created lines of rugs, furniture and paint before, but Target is invariably a much bigger national audience.

Hearth & Hand with Magnolia will be available starting November 5 in stores and online.


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