Target Rolls Out Next-Day Delivery to 70 Million Homes
Exciting news, urbanites: Now you can get items from everyone’s favorite “$100 Store” sent directly to your door with next-day delivery service.
Last week, Target announced the expansion of its Target Restock delivery service — designed to go head-to-head with Amazon Prime for your household basics dollars — which will now be available in 11 major markets by mid-October. The move will now make Target’s next-day service available to more than 70 million people, or about or about one-fifth of the total U.S. population.
The successful pilot program for Target Restock launched earlier this summer, which we covered here, and was initially available to Minneapolis, Dallas, and Denver Target REDcard holders. Over the next few weeks, Target Restock will additionally be available in the New York, Los Angeles, Atlanta, San Francisco, Chicago, Philadelphia, St. Louis, and Washington, D.C./Baltimore areas.
Online customers can pick from a list of 15,000 household items — ranging from personal care and baby items to cleaning supplies — to fill a box (up to 45 pounds), which is delivered the next day for a $4.99 fee (when ordered by 1:30 p.m. the previous day).
So far, the most popular Target Restock items in the Twin Cities, Dallas, and Denver have been on-the-go snacks, beverages, cereal, macaroni and cheese, and paper towels, according to Target senior vice president of digital Dawn Block.
And just in time for the holidays: Target also announced that not only will it be hiring an additional 100,000 seasonal employees, it will also be raising its minimum wage to $11 — with plans to raise minimum wages for all of its 323,000 permanent employees to $15 per hour by 2020, according to Slate.