The House That Pantone Built Is On the Market for $39.5 Million


Let’s indulge in a little luxury real estate daydreaming. Imagine you founded Pantone, and with all of your hard-earned money decided to buy an apartment. Would you chose a six bedroom, five and a half bathroom apartment in an exclusive building on the Upper East Side? Of course you would. Well we’re all in luck! Such an apartment not only exists in this bright and beautiful world, it is also for sale.

Lawrence Herbert (aka Mr. Pantone)’s apartment, which spans the entire 11th floor of 778 Park Avenue is on the market for $39.5 million. The Rosario Candela designed co-op was built in 1931 and Herbert’s unit was given an upgrade by Peter Marino at some point. The unit is chock full of drool-worthy elements; 12 foot ceilings, wood floors, floor to ceiling windows, moldings and three fireplaces. We were expecting a bit more color, but we see there’s some Emerald and Marsala represented, at least (no sign of 2018’s Ultra Violetshocker).

The apartment has an eat-in kitchen as well as a full dining room. There’s a wood paneled library, private wine storage and a private entryway. The master bedroom suite has his and hers bathrooms, a separate study and a dressing room.

The home has been on the market since June, but the price has stayed the same. Given the size and style of the apartment, not to mention the pedigree of the building, the home will eventually find its high-rolling match.

h/t Curbed

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