Chip & Joanna’s Spring Collection for Target Is a Breath of Fresh Air
While the end of Fixer Upper may have dashed our dreams of getting our very own shiplap makeover courtesy of Chip and Joanna, their collection with Target has been one way we can emulate the duo’s farmhouse chic aesthetic. Their collaboration with Target was first announced in September of last year, and this is the second time the line has undergone a “refresh” with seasonally-pegged items.
The most recent Hearth & Hand with Magnolia collection, released Wednesday, focuses on everything you’d need for an Instagrammable Easter brunch spread. Even if you aren’t planning to host a brunch, however, many of the pieces are an easy way to give your dining room table an easy spring perk up.
One of our favorite parts of the collection was an unexpected pop of color that goes against the normally neutral palette we have come to expect from Hearth & Hand. Several pieces in the line are made from green glass, a nod to vintage jadeite kitchenware. On Target’s website, Joanna explains that they “make an all-white dinnerware set feel sophisticated and special.” The throwback color is also a fun nod to a season of green and growing things.
The line also includes plenty of the all-white, rustic-chic tableware that epitomizes the Gaines’ personal style. The bakeware, like the quiche dish above, is designed to go from kitchen to table, embodying the collection’s feel of relaxed elegance. While the latest additions are very much in line with what we’ve seen so far from Hearth & Hand, it’s hard not to think about an Easter brunch when you think about a quiche dish or an egg tray perfect for serving up deviled eggs.
Feeling inspired to bust out of the dreariness of winter and get your spring on? Check out some of our other favorite pieces below:
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