Can’t Tell The Difference Between Amazon Fresh and Prime Now? Now You Don’t Have To

If you’re having trouble remembering the myriad ways Amazon delivers to you, well, they’re about to make it a little easier. The Seattle based retailer seems to be merging Amazon Fresh with Prime Now.

The news was reported by Yahoo Finance on Tuesday, while explaining why the online giant cut a bunch of jobs. Amazon has been getting rid of Fresh delivery in several markets as of late, including parts of California, Connecticut, Delaware, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, and Virginia, and Business Insider suspects it’s because of lack of interest and possible competition with its purchase of Whole Foods last year.

Last month, Amazon announced that Prime members could get Whole Foods delivered via Prime Now, which signals that the company is rethinking its grocery game and figuring out where Fresh falls in that plan.

Currently, Whole Foods via Prime Now offers free two hour delivery with orders of $35 and up, but has a smaller product selection available than Amazon Fresh. On the other hand, Fresh—which was started in 2014—costs an additional $14.99 per month on top of Prime membership, and is delivered within a customer chosen two hour window in advance.

It seems like the two services definitely have some overlap, and could stand to be combined.

Have you used either service? Tell us what you think.


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